Down with electronic billboards

Up with Rosenquist! Down with electronic billboards! I remember road trips in the 1960’s when you could catch the derring do of men in their white jumpsuits and caps painting roadside billboards. Not only were the billboards beautiful, but were raised high off the ground requiring arial contraptions and bravery. Working free hand these journeymen would trust harnesses to keep them from falling while they used brushes to paint very large outdoor canvases. As thrilling as a high wire act, the men created art. Pop artist Joseph Rosenquist was one of these daredevils and his experience proved to be influential as can be seen in his piece below.